Just like NY



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Step 61 - Find Your Lifestyle
As I said in one of my recent posts – the world has changed and the way we live has changed. I honestly think it’s time to reevaluate some ideas and solutions about the life we want to l...

Do you even want to get married?
I’ve been thinking a lot about marriage recently (not about my own), because suddenly I spend a lot of time talking to married guys (just as friends). And I started to come...

What Does It Mean To Be Successful? My Five Years In NYC
It’s been five years since I decided to live in NY. These were five difficult years, and yet ones filled many amazing moments and great people I’ve met along the way. But five years i...

Step 60 - What Does It Really Mean To Leave Your Comfort Zone?
“Leaving the comfort zone” became a very common phrase these past few years. It is associated with the idea of breaking free from the life you’ve had so far – with sta...

Choose Your Own Relationship
I’m single so – naturally – I do think about guys and relationships. I’ve been thinking a lot of what type of a guy would actually make me want to be in a relationship. An...

Step 59 - How Many (Facebook) Friends Do You Need?
  I remember when Facebook first came into our lives, we were all kind of proud of the fact that our friend count was growing. The more there is social media in our lives, th...

Step 58 - Are You Able To Let Your Old Self Go?
I’m lucky enough to have a few friends whom I can share my fears, tears and happy moments with. These are friends with whom I can go through any emotional rollercoaster. It’s very...

What’s The Best Dating Advice?
  There are plenty of advisors on the dating scene – there are videos and articles about every aspect of dating, with all these great pieces of advice: “What to do on a date,&rd...

Step 57 - What You Really Need Is A Connection…With Yourself
I lead a life that I didn’t expect to be leading right now. (No, I’m not a princess living in a castle.) Six months ago, I decided not to have internet in my apartment. I have it on my p...

Step 56 - Getting You Off The Hook.
I’ve done some thinking recently and tried to figure out the basic way people come up with an excuse. It’s a broad topic, but I’ve mostly experienced one response from variety o...

Williamsburg Is Over
Summer’s almost here, so I decided to take a walk in Williamsburg, and it just reassured me that… thinks are really over for this neighborhood. I moved to Greenpoint (a sister neighb...

Where is love?
  Love has been on my mind recently (and probably has been unconsciously for a while now) and I started thinking about where to find it. I know it’s a pretty odd thing (...

Williamsburg Is Over

added: 2018-06-20 , category: Living in NY

Summer’s almost here, so I decided to take a walk in Williamsburg, and it just reassured me that… thinks are really over for this neighborhood. I moved to Greenpoint (a sister neighborhood) in November and I remember how excited I originally was to be close to Williamsburg. But the longer I live here, the less time I want to spend in Williamsburg. Greenpoint is a much cooler neighborhood (and I’m not saying that because I live here).

Williamsburg might have been the place to be ten years ago, but nowadays it’s becoming  a weird creature indeed. You can tell that the neighborhood is “losing it” when you start seeing big brands opening their stores there (there is Ralph Lauren and Supreme here now, for God’s sake!). Today my jaw just about dropped when I saw that they’re about to open a Shake Shack here, which strongly suggests that the place is definitely becoming tourist-oriented (tourists love this spot, it’s so “American”…).

I knew that it was actually over when I saw a damn Apple store, a Whole Foods and an Equinox gym. They’re the very vivid signs that people who live here have money – and where there is money, there are certain needs that have to be met (healthy food, fitness centers, fashion outlets, etc.). It’s been happening to every neighborhood – as soon as it gets popular, the rents go up, a different crowd (one with more money) moves in and then big brands take over. And then everything just starts to look the same and it’s losing its local charm that originally brought people here. Gentrification in purest form. For me, it makes no sense. People move in because the neighborhood has this “local feeling”, but they “need” certain things, so known brands take over small shops and the local feeling is replaced with “familiar feeling”. And so it just gets boring and there is no character left whatsoever.

Williamsburg, especially the north part (there is south Williamsburg that is a bit more interesting now, and the north part which is… God knows what) lost its identity – it’s not Brooklyn anymore, it’s a pretentious version of “Manhattan wannabe”.  Pretentious is the best word to describe it. Most people living here pretend that “they don’t care”, but they actually do – and that’s the problem. They want to keep their “cool status”, but the truth is that they’re not that cool at all. The originality is gone. They want to shop at the same places, look similar, make similar choices. I think that they believe that they’re being rebellious by living in Brooklyn. Dude, you might have a Brooklyn address, but you have no idea where you belong or who you are. I bet that there are some interesting people living there, but most of Williamsburg crowd is just blank. That’s why, when I have a day off, I prefer to explore other neighborhoods (including mine) or just go to SoHo. There is money there, too (more money, actually), but at least no one pretends that they’re someone else – they do have money, want certain things and just get it (unapologetically). Who would have thought that Manhattan will become more authentic than some parts of Brooklyn…?! As I said – Greenpoint is cool now, but in five years you won’t recognize it. Pretty soon, instead of a familiar kiełbasa vendor, it will be all kale and komboocha. So enjoy your pierogis sold by a cranky old Polish lady till you can. Pretty soon, you will be greeted by a ripped bearded man with a impeccable man bun, asking you with a smile if you’re lactose-intolerant.

 



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