Twitter Facebook Instagram Szukaj Newsletter Kontakt Wersja polska

About me | My projects | My products | Contact

Contact with me
justlikeny@gmail.com

Zapisz się do newslettera





Step 44 - How Do You See Yourself?
photo by http://www.wdkproductions.com/ I wonder what kind of picture of yourself do you have in your own mind? I’m not asking about the one you present to the world, but about the real ...

Walk with me, Part 4 – Nolita
Nolita is right next to Soho and I was thinking of putting these two walks together – and you could do that of course – but there are just too many things to explore in each neighborhood s...

Step 43: Have the Courage to Stand Alone
Photo by wdkproductions.com I heard this sentence: “Have the courage to stand alone”, spoken by Brene Brown in a conversation with Marie Forleo a few weeks ago, and it keeps ringing in ...

Walk with Me, Part 3 – Soho
  Soho is one of my favorite places in NY. And it’s not because of the fancy stores (I don’t have the desire to buy a Chanel bag, I want someone to give me that bag for free.) It's...

Step 42 – How do we not go crazy?
It’s very easy to go crazy in NY. It’s way too easy. That’s why at some point, you have to slow down and ask yourself how your mind is doing. There are a few different ways I ...

Step 41 – Close the Open Tabs
I recently noticed that everyone, including myself, says, “OMG, this month passed by so fast! Where did the time go?” And I feel that every year we say it more often. Have you noticed th...

The Bridges of Madison County - A Cautionary Tale
I’ve been coming back to old movies recently and watched one of my favorite movies of all time – “The Bridges of Madison County” with my favorite actress, Meryl Str...

Brooklyn vs. Manhattan
It’s funny how Manhattan and Brooklyn are different, even though they are only a river away. They are actually just one subway stop away (which is a few minutes’ distance). A lot of peop...

Women’s Surf Film Festival
I finally attended Women’s Surf Film Festival that took place at Rockaway Beach Surf Club on the last Friday and Saturday of July. I didn’t see all the movies (they’re mostly short...

Birthday
35 years ago, a miracle happened and I came into this world. And everything changed. I’m kidding. Nothing changed, except for the fact that the world got a bit confused. When I was a little ...

Yelp & Health
If you are running a restaurant business in NYC, you always fear of two things: Health Department and Yelp reviews. Health Department comes to a restaurant once a year and checks everything &ndash...

Racism Is Still Alive
I just had a chance to watch a new movie called “Crown Heights” and I must say it was a really painful screening for me. Had I watched it back in Poland, I would probably look at it as j...

That Familiar Starbucks Feeling

added: 2017-06-29 , category: Living in NY

Three times every week I go to Starbucks to buy coffee and I must say every time I can’t help but wonder: how is it possible that you could make such a huge business on selling people coffee. And I think I finally understood the reason – they give you exactly what you need.

I wrote about Starbucks several times on Just Like NY, because, in a way, it’s hard not to: it became a part of today’s culture and it’s difficult not to acknowledge it. And yet, it’s still fascinating to me. For many New Yorkers Starbucks became an everyday habit. It’s just something you do after you leave your apartment. You simply go to the Starbucks closest to your apartment and buy your favorite beverage (I didn’t write “your favorite coffee” on purpose, because sometimes the things people drink at Starbucks are not even close to coffee). I believe that most of them can’t even start their day without it anymore.

Over here, a Starbucks is not a special place to hang out at. We don’t meet at Starbucks - we do if there’s really nothing else around and we really need to talk or use wi-fi (for work, usually). The only time I go and sit at Starbucks is when I leave my gym on a weekend and have a big craving for coffee – and am too damn tired to move around. That particular Starbucks I frequent is on 49th St. between 8th and 9th Avenues (in the pic) and it’s big and very bright – that’s why I like it. My other favorite Starbucks is in the one in Chelsea (23rd Street and 8th Ave). It’s small and not very convenient (it’s too small for a morning rush hour), but it’s on my way to work. I like it because of the staff. They know names of most of the customers, they greet them and ask them about their day (it’s part of Starbucks service policy, of course) and they remember their beverage preferences.

They don’t know my name (I’m there maybe twice a week and always order the same thing – Grande Pike Place [$2.67] that doesn’t require giving a name, since it’s a dripped coffee), but when I ordered Matcha once (Starbucks rewards points and I got it for free – nice move, Starbucks), a girl looked at me asking: “Not Pike today?” Plus they’re always smiling and just make you feel good. This is what Starbucks does (or at least this is something every Starbucks is supposed to do). It just makes you feel good. You get what you like, you won’t be surprised with the taste of your order, and what’s important – your day will start with the taste you wish it to start with. Besides, you feel welcomed and recognized. Your presence is acknowledged – and this is something we, New Yorkers, want to feel on daily basis. We want to be treated in a special way and to be remembered. And even if it’s only because of our coffee – that’s fine, we will take it. Some people also hate Starbucks and their coffee and will always chose local coffee shop over this one, but most New Yorkers choose Starbucks. I must admit that whenever I go somewhere outside of NY and see Starbucks I always stop by to get “this familiar feeling” and the taste I know. There are too many surprises on regular basis in NY. It is nice to have something that’s the same every day.

P.S. Today they told me that my jacket was nice. Another smart move.



Your comments

comments powered by Disqus